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    Get Started with Digital Marketing by Google.

    In this course you will learn how to use the cyber world to market your business from online opportunities to search campaigns. Develop the skills you need to grow your customer base and increase sales through digital marketing.

    The Grow with Google program is a free training program sponsored by Google to help Africans learn how to make the most of the web for their businesses, careers, or personal lives. The target audience are job seekers, SMEs, and professionals. The program aims to help close the digital knowledge gap in Africa, improve employability and job creation. The program has trained over 5 Million Africans and is committed to training up to 10 million Africans by 2022. Participants can access the program as a group through one of many classes that take place across the continent, and also individually via its online portal at g.co/digitalskills.

    Get Started with Digital Marketing by Google.

    In this course you will learn how to use the cyber world to market your business from online opportunities to search campaigns. Develop the skills you need to grow your customer base and increase sales through digital marketing.

    Modules in this course

    1

    Module 1: What is Digital Marketing?

    2

    Module 2: Your First Steps in Online Success

    3

    Module 3: Plan Your Online Business Strategy

    4

    Module 4: Build Your Web Presence

    5

    Module 5: Get Started with Search

    6

    Module 6: Get Discovered with Search

    7

    Module 7: Make Search Work for You

    8

    Module 8: Be Noticed With Search Ads

    9

    Module 9: Improve your Search Campaigns

    10

    Module 10: Get noticed Locally

    11

    Module 11: Get noticed with Social Media

    12

    Module 12: Deep Dive into Social Media

    13

    Module 13: The Roadmap

    Skills You’ll Learn:

    • What is Digital Marketing
    • Build your online presence
    • Plan your online business strategy
    • Get started with search engine optimisation
    • Get noticed with Social Media

    Download the Trace Academia App now and get started!